From One Label Gun to a Global Retail Partner
Founded in 1977 by Richard Napthine, Clipper Retail began with a single pricing gun and a big idea: to take the complexity out of retail labelling. Rooted in family beginnings, our exponential growth has been driven by innovation and trust, evolving alongside the ever-changing retail landscape. Today, we partner with global clients across seven GNFR categories – helping optimise products and transform their retail space.
Decades of Retail, Built Into Every Product
With nearly 50 years spent inside retail working closely with store teams, understanding operational needs, and solving real-world challenges across multiple GNFR categories – our hands-on experience now powers everything we do. From anticipating retail pain points to value engineering complex products for scale, we know what works because we’ve seen what doesn’t. Now we use that knowledge to help consolidators deliver a seamless, smarter experience to their retail clients.
The Power of Alignment
At the heart of our strategy is a simple idea: when each party plays to its strengths, the whole system performs better.
- We call it the 3Cs – Clipper, Consolidators, and Customers – a model that reflects how we work and why it works.
- Clipper brings deep category expertise, retail-tested insight, and global sourcing power.
- Consolidators provide the scale, service, and infrastructure to meet the day-to-day demands of retail.
- Customers – retailers themselves – bring the challenge: one supplier for all GNFR needs, coupled with specialised knowledge in every category.
The Secret Source
Our secret source lies in the overlap of all three – a point of alignment where everyone benefits and results are amplified.
It’s here that we help consolidators go beyond product supply – applying decades of retail experience to source effectively, refine designs, and deliver GNFR products that are ready to perform in-store. We work through consolidators because it’s where our strengths matter most.
Shared Growth, Clear Focus
Our goal is simple: to help consolidators grow their share of GNFR with retailers – creating stronger partnerships that benefit everyone involved. Their growth is our growth, and that belief shapes everything we do.
We choose not to sell to retailers directly, not just as a strategic decision, but as a commitment to where we add the most value: supporting the supply chain without competing within it. With unmatched visibility across the retail landscape and the scale to act on it, we help our partners secure more of the GNFR space – delivering better solutions that ultimately serve retailers more effectively.
